How to Buy Contour Products for Your Face Shape


    How to Buy Contour Products for Your Face Shape

    Contouring is a makeup technique that can enhance your facial features and create the illusion of a more sculpted and defined face. Contouring products are usually darker than your skin tone and are applied to the areas of your face that you want to recede or slim down, such as the sides of your nose, the hollows of your cheeks, the temples, the jawline and the hairline. Contouring can also be used to highlight the areas of your face that you want to bring forward or accentuate, such as the center of your forehead, the bridge of your nose, the cheekbones, the cupid’s bow and the chin. Highlighting products are usually lighter than your skin tone and are applied to these areas to create contrast and dimension.

    But how do you buy contour products that suit your face shape and skin tone? Here are some tips to help you choose the right products and achieve a flawless contour.

    Know Your Face Shape

    The first step to buying contour products is to know your face shape. Different face shapes have different features that can be enhanced or balanced with contouring. Here are some common face shapes and how to contour them:

    • Oval: Oval faces have balanced proportions and a slightly curved jawline. They can contour lightly along the hairline, under the cheekbones and along the jawline to create more definition.
    • Round: Round faces have full cheeks and a soft jawline. They can contour along the hairline, under the cheekbones and along the jawline to create more angles and slim down the face.
    • Square: Square faces have a strong jawline and a broad forehead. They can contour along the hairline, under the cheekbones and along the jawline to soften the edges and create more curves.
    • Heart: Heart faces have a wide forehead, high cheekbones and a narrow chin. They can contour along the hairline, under the cheekbones and along the chin to balance out the width of the forehead and create more symmetry.
    • Diamond: Diamond faces have high cheekbones, a narrow forehead and a pointed chin. They can contour along the hairline, under the cheekbones and along the chin to create more width and soften the angles.

    Know Your Skin Tone


    Know Your Face Shape

    The second step to buying contour products is to know your skin tone. Different skin tones have different undertones that can affect how contour products look on your skin. Undertones are either warm (yellow, golden or peachy), cool (pink, red or blue) or neutral (a mix of both). Here are some ways to determine your undertone:

    • Look at your veins: If your veins appear greenish, you have warm undertones. If they appear bluish or purple, you have cool undertones. If they appear neither or both, you have neutral undertones.
    • Look at your jewelry: If you look better in gold jewelry, you have warm undertones. If you look better in silver jewelry, you have cool undertones. If you look good in both, you have neutral undertones.
    • Look at your clothing: If you look better in warm colors like orange, yellow or coral, you have warm undertones. If you look better in cool colors like blue, purple or green, you have cool undertones. If you look good in both, you have neutral undertones.

    Once you know your undertone, you can choose contour products that match it. Generally, warm undertones should use contour products with yellow or golden tones, cool undertones should use contour products with pink or taupe tones and neutral undertones should use contour products with beige or brown tones.

    Know Your Product Type


    Know Your Skin Tone

    The third step to buying contour products is to know your product type. Contour products come in different forms such as powder, cream or liquid. Each product type has its own advantages and disadvantages depending on your skin type and preference. Here are some pros and cons of each product type:

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