How to Use the Pinterest Buy It Button to Boost Your Sales
If you are an online seller, you might want to take advantage of the Pinterest Buy It Button feature. This feature allows you to sell your products directly from Pinterest, without redirecting your customers to another website. This can help you increase your conversions, reach new audiences, and grow your brand awareness. In this article, we will explain what the Pinterest Buy It Button is, how it works, and how you can use it to boost your sales.
What is the Pinterest Buy It Button?
The Pinterest Buy It Button is a feature that lets users buy products that they see on Pinterest pins. When a user clicks on a pin that has a Buy It Button, they can see the product details, choose their options (such as size, color, etc.), and complete their purchase without leaving Pinterest. The payment is processed by Pinterest using Stripe or Apple Pay, and the seller ships the product to the buyer.
The Pinterest Buy It Button is available for both iOS and Android devices, as well as on the web. However, it is currently only available for sellers in the US who use Shopify or BigCommerce as their e-commerce platforms. Pinterest plans to expand this feature to more countries and platforms in the future.
How Does the Pinterest Buy It Button Work?
To use the Pinterest Buy It Button feature, you need to have a business account on Pinterest and a verified website. You also need to use Shopify or BigCommerce as your e-commerce platform and install the Pinterest app on your platform. Once you do that, you can enable the Buy It Button feature for your products and sync them with your Pinterest account.
When you enable the Buy It Button feature for your products, they will automatically appear as pins on your Pinterest boards. You can also create new pins for your products using the Pinterest app on your platform. The pins will have a blue price tag icon and a Buy It Button that indicates that they are shoppable. Users who see your pins can click on them to see more details and buy your products directly from Pinterest.
How to Use the Pinterest Buy It Button to Boost Your Sales?
The Pinterest Buy It Button feature can help you boost your sales by making it easier for your customers to buy your products. Here are some tips on how to use this feature effectively:
Optimize your product images. Make sure that your product images are clear, high-quality, and attractive. Use bright colors, natural lighting, and simple backgrounds. Show different angles and features of your products. Avoid using text or logos on your images.
Write compelling product descriptions. Use keywords that describe your products and match what users are searching for on Pinterest. Highlight the benefits and features of your products. Use bullet points, emojis, and hashtags to make your descriptions more engaging and readable.
Use rich pins. Rich pins are pins that show extra information about your products, such as price, availability, reviews, etc. They can help you increase your click-through rate and conversions by providing more value to your customers. To use rich pins, you need to apply for them on Pinterest and add some code to your website.
Promote your pins. You can use paid advertising or organic methods to promote your pins and reach more potential customers. You can use Pinterest Ads to target specific audiences based on their interests, demographics, location, etc. You can also use social media, email marketing, blogs, etc. to share your pins with your existing followers and customers.
Track and analyze your results. You can use Pinterest Analytics to measure the performance of your pins and products. You can see how many impressions, clicks, saves, views, and purchases your pins generate. You can also see which products are most popular and which ones need improvement. You can use this data to optimize your strategy and increase your sales.
The Pinterest Buy It Button is a powerful feature that can help you sell more products online. By following these tips, you can create shoppable pins that attract and convert customers on Pinterest.