If you are looking for US stocks to buy today, you might be overwhelmed by the number of options available. The US stock market is one of the largest and most diverse in the world, offering opportunities for investors of all risk profiles and preferences. However, not all stocks are created equal, and some might perform better than others in the current market conditions. In this article, we will share some of our top picks for US stocks to buy today, based on factors such as growth potential, valuation, dividend yield, and competitive advantage. These are not recommendations, but rather suggestions for further research and analysis.

Apple is one of the most popular and profitable companies in the world, known for its innovative products and services such as the iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV, Apple Music, iCloud, and more. The company has a loyal customer base and a strong brand reputation, which gives it a competitive edge over its rivals. Apple also has a diversified revenue stream, with services accounting for about 20% of its total sales in 2022. The company has been growing its earnings and revenue consistently over the years, and has a healthy balance sheet with over $200 billion in cash and investments. Apple also pays a regular dividend to its shareholders, with a current yield of about 0.6%. The stock is trading at a reasonable valuation of about 28 times its expected earnings for 2023.

Apple is one of our top picks for US stocks to buy today because we believe it has a bright future ahead. The company is expected to launch new products and services in 2023, such as the iPhone 14, a new iPad Pro, a redesigned MacBook Air, a VR headset, and more. These could boost its sales and profits in the coming quarters. Apple is also investing heavily in areas such as artificial intelligence, cloud computing, health care, and autonomous vehicles, which could open up new growth opportunities in the long term. We think Apple is a solid buy-and-hold stock for investors who want exposure to the technology sector.

Learn more about Apple here.

Costco is one of the largest retailers in the world, operating over 800 warehouse clubs in 12 countries. The company sells a wide range of products and services at low prices to its members, who pay an annual fee to access its stores. Costco has a loyal and growing membership base, with over 110 million members as of 2022. The company has a high retention rate of over 90%, which means that most of its customers renew their memberships every year. Costco also has a strong brand reputation for quality and value, which attracts new customers and drives repeat purchases. Costco has been growing its sales and earnings steadily over the years, and has a healthy balance sheet with low debt and high cash flow. Costco also pays a regular dividend to its shareholders, with a current yield of about 0.8%. The stock is trading at a fair valuation of about 35 times its expected earnings for 2023.

Costco is one of our top picks for US stocks to buy today because we believe it has a sustainable competitive advantage over its competitors. The company has a unique business model that allows it to offer low prices and high quality to its customers while maintaining high margins and profitability. Costco also has a loyal customer base that generates recurring revenue and word-of-mouth referrals. Costco is also expanding its presence in new markets such as China and Japan, which could boost its growth potential in the future. We think Costco is a great buy-and-hold stock for investors who want exposure to the consumer sector.

Learn more about Costco here.