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    What is Playout Automation Software and Why You Need It

    What is Playout Automation Software and Why You Need It


    What is Playout Automation Software and Why You Need It

    Playout automation software is a type of software that allows you to create, schedule and manage playlists of video and audio content for broadcast or streaming. Playout automation software can help you automate various tasks such as switching between live and recorded sources, inserting graphics and commercials, controlling external devices, generating reports and logs, and more.

    Playout automation software can be used for different purposes and applications, such as TV channels, radio stations, web TV, digital signage, education, public access, etc. Playout automation software can also support different formats and standards, such as SD, HD, 4K, IP, NDI®, etc.

    Some of the benefits of using playout automation software are:

    • Reducing operational costs and human errors
    • Increasing efficiency and productivity
    • Enhancing quality and consistency
    • Improving flexibility and scalability
    • Enabling remote access and control

    If you are looking for a reliable and powerful playout automation software, here are some of the best options available in the market:

    1. TVPLAY: TVPLAY is a video playout and continuity software for TV that does not require a video card. It offers the possibility of switching between modes with a single switcher. It supports multiple formats and containers, such as AVI, MPEG, MOV, MKV, FLV, WMV, JPG, PNG, etc. It also has a built-in search engine and an optional integrated media asset management system[^1^].
    2. Marsis Playout: Marsis Playout is a flexible playout automation software designed for broadcast quality playback and 24/7 operation. It supports multi-channel multi-seat operations with its unique single point web-based utility manager. It can play different video formats and containers in the same playlist, as well as live inputs from SDI input or IP stream RTMP / UDP / NDI®. It also supports closed captions, redundancy options, router control, graphic automation, video resize and L shape CG[^2^].
    3. UniplayOne: UniplayOne is one of the most advanced and powerful automated playout software suited for satellite television channels or cable TV services. It supports SD and HD output with Blackmagic’s Decklink boards. It can play various video formats such as AVI, MPEG-2/4/TS/H264/H265/HEVC/MXF/DVCPRO/WMV/FLV/MKV etc. It also has features such as live input support, CG overlay with animations, logo insertion, ticker/crawl/roll/flash animations[^3^].

    These are some of the best playout automation software that you can use to create professional and engaging broadcasts or streams. If you want to learn more about them or try them out for yourself, you can visit their websites or request a demo.

    Playout automation software can also provide other benefits for broadcasters and streamers, such as:

    1. Content localization and ad replacement: Playout automation software can enable broadcasters to deliver localized content and ads to different regions or markets, based on geo-targeting, language preferences, or other criteria. This can help increase audience engagement and revenue potential[^1^] [^3^].
    2. Network automation and scalability: Playout automation software can allow broadcasters to create and manage multiple channels across different platforms and devices, using a single interface and workflow. This can reduce capital investment and operational costs in staffing and distribution contracts[^2^] [^3^].
    3. Pay-as-you-go model: Playout automation software can offer a flexible and cost-effective pricing model, where broadcasters only pay for what they use, based on the number of channels, hours of playout, or other metrics. This can help broadcasters optimize their budget and resources[^1^] [^2^] [^4^].
    4. Cloud-based playout: Playout automation software can leverage the power and benefits of cloud computing, such as high availability, reliability, security, scalability, and performance. Cloud-based playout can also eliminate the need for expensive hardware, maintenance, and upgrades[^1^] [^2^] [^4^].

    As you can see, playout automation software can offer many advantages for broadcasters and streamers who want to create professional and engaging video content for their audiences. Playout automation software can help them improve their quality, efficiency, flexibility, and profitability in a competitive and dynamic market.

    Hi, I’m Adam Smith

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