Where Can I Buy Google? A Guide to Investing in the Tech Giant
Google is one of the most popular and influential companies in the world, dominating the fields of search, advertising, cloud computing, artificial intelligence, and more. But can you buy Google? And if so, how?
In this article, we will explain how you can invest in Google, what are the benefits and risks of doing so, and what are some of the factors that affect its stock price.
How to Buy Google Stock
Google is not a single company, but a subsidiary of a larger holding company called Alphabet Inc. Alphabet owns several other businesses besides Google, such as YouTube, Gmail, Google Maps, Google Play, Chrome, Android, Waymo, Nest, Verily, and more.
Therefore, if you want to buy Google, you have to buy Alphabet stock. Alphabet trades under two ticker symbols: GOOG and GOOGL. The difference between them is that GOOG shares have no voting rights, while GOOGL shares have one vote per share. However, the voting power of both classes of shares is diluted by the existence of a third class of shares (Class B) that are held by the founders and executives of Alphabet and have 10 votes per share.
To buy Alphabet stock, you need to open an account with a brokerage firm that allows you to trade US stocks. You can choose from various types of brokers, such as online brokers, full-service brokers, discount brokers, or robo-advisors. Each type of broker has its own advantages and disadvantages in terms of fees, services, platforms, and customer support.
Once you have an account with a broker, you can place an order to buy GOOG or GOOGL shares at the current market price or at a limit price that you specify. You can also use other types of orders, such as stop-loss orders or trailing stop orders, to protect your investment from losses or lock in your profits.
Why Buy Google Stock?
Google is one of the most successful and innovative companies in the world, with a strong competitive advantage and a loyal customer base. Here are some of the reasons why you might want to buy Google stock:
Growth potential: Google has consistently grown its revenue and earnings over the years, thanks to its dominant position in online search and advertising, as well as its diversification into other lucrative markets such as cloud computing, artificial intelligence, hardware, and digital content. Google also invests heavily in research and development, acquiring promising startups and launching new products and services that could become future sources of income.
Brand value: Google is one of the most recognized and trusted brands in the world, with a high level of customer satisfaction and loyalty. According to Interbrand’s 2020 ranking of the best global brands, Google was ranked third after Apple and Amazon, with a brand value of $165 billion.
Financial strength: Google has a solid balance sheet with ample cash reserves and low debt. As of December 31, 2020, Google had $136 billion in cash and marketable securities and only $13 billion in long-term debt. This gives Google the flexibility to fund its growth initiatives, pay dividends or buybacks to shareholders (which it started doing in 2019), or weather any economic downturns.
What are the Risks of Buying Google Stock?
While Google is a formidable company with many strengths, it also faces some challenges and risks that could affect its performance and stock price. Here are some of the risks of buying Google stock:
Competition: Google operates in highly competitive markets where it faces rivals such as Microsoft (Bing), Facebook (Instagram), Amazon (AWS), Apple (Safari), Netflix (YouTube), and many others. These competitors could erode Google’s market share or margins by offering better products or services or lower prices to customers or advertisers.
Regulation: Google is subject to various laws and regulations around the world that govern its activities in areas such as privacy, antitrust, taxation, content moderation, data security, intellectual property rights,
and more. These regulations could limit Google’s ability to operate freely or profitably in certain markets or regions or expose it to legal disputes or fines.